Clik here to view.
Looking Through A Glass Onion
Bourbon is booming, and advertising agencies are loving it. Lots of launch parties, tastings, tours, and speakeasy meetings. It’s a great time to showcase new label designs, web and print ads, and...
View ArticleClik here to view.
Time For A Brand Refresh
So, your business has been established for a while and for a litany of reasons, you have decided to update your company branding/logo/website, etc. What exactly goes into that process and what might...
View ArticleClik here to view.
How To Set Your Google Ads Budget
The usual starting point for setting up a Pay-Per-Click (PPC) campaign is to establish your Google Ads Budget. In fact, the most asked question we get is “How much will this cost?” followed closely by...
View ArticleClik here to view.
Lead Nurturing With Your CRM
Getting leads through your website and other marketing efforts can be hard. Only good content and a compelling message are enough to breakthrough the litany of ads and competing marketing to resonate...
View ArticleClik here to view.
Digital Marketing Pre-Planning Guide
So, you want to start marketing digitally? What should you start with? Every day we here at Element 502 talk to clients about growing their brand and expanding their business reach. Many clients have...
View ArticleClik here to view.
Adding Buyer Intent Marketing to Your Advertising Strategy
Buyer intent marketing is the process of setting up an advertising campaign specific to not only a demographic but a demographic that is showing an intent to buy your product or service. When used as...
View ArticleClik here to view.
Importance of Understanding Your Advertising Space
Understanding the space and content constraints of any medium is paramount to success in marketing and advertising. Making an impact and giving enough information for someone to want to know more is...
View ArticleClik here to view.
Let’s Throw a Party!
Throwing a customer appreciation event is a big undertaking. One of the things that is most important in making sure that all the effort was worth it is to design some marketing around the event to...
View ArticleMarketing in a World Without Foot Traffic
Our country is coming to grips with a kind of operational shutdown and lockdown that we have never seen before. Millions of Americans young and old are being advised and, in some cases, required to...
View ArticleClik here to view.
How’s Your Post-Pandemic Marketing Plan?
By the time that all of this is over, COVID-19 will have shaped a drastically different image of the American workforce. Whether your company was ready for it or not, we all had to adjust to the...
View Article
